The involvement of new generations of creatives, artists and professionals of the area has always been a central objective of Videocittà which, in this edition, will collaborate with the students of the RUFA Academy, as Educational Partner, providing a space dedicated to the presentation of their AV Performance: Prometheus.
Prometheus is an audiovisual performance that has man and technology as protagonists today, two central themes of the Festival.
Today we live immersed in a landscape made of alerts, notifications, information, cookies, our every little gesture is accompanied by a quick check on the internet: we ask and Google responds. It is a collaboration that grows inversely; the more machines acquire unlimited possibilities, the more man limits his nature, preferring to use new means to what has allowed him to survive on earth since the dawn of time: instinct.
The first part of the performance introduces the natural instinct as opposed to technology, in the second part the natural instinct is accompanied by the human instinct (personified by the performer) and in the third part nature and the human being merge with technology. .
The ending is free to interpret, the public will decide whether the fusion between technology and man represents a danger or an opportunity for ourselves.
RUFA, Rome University of Fine Arts, is a multidisciplinary and international educational center founded in 1998 and which offers courses in the fields of Art, Design, Audiovisual, Fashion, Game, Visual Communication and Media Art.