A series of conferences to compare different generations with each other and understand who really influences the world today, from newspapers that no longer exist to new social networks that exist too much. Different guests will look for points of division and contact in conversation with Nicolas Ballario, to understand the common thread between great communicators who will have a difference of more than sixty years on stage.
Friday July 22th Oliviero Toscani, a multifaceted character famous throughout the world for having revolutionized communication thanks to the exploration of strong and current themes and means, in conversation with Raissa and Momo, two young people who, through their digital project, share their experience as a mixed couple on the web with the aim of raising awareness and dispelling stereotypes and clichés.
Oliviero Toscani is known internationally as the creative force behind the most famous newspapers and brands in the world, creator of images that have changed the history of communication. His institutional and corporate campaigns have brought issues of interest and social commitment into the mainstream.
Toscani was one of the founding professors of the Mendrisio Academy of Architecture, taught visual communication at various universities and wrote books on communication.
After almost six decades of editorial innovation, advertising, film and television, he is now interested in communication creativity applied to various media, producing editorial projects, books, television programs, exhibitions and workshops.
