Videocittà is an open and innovative platform capable of discovering and making known the transformative realities of moving images and of promoting the excellence of the audiovisual production and employment chain.
Conceived by Francesco Rutelli and directed by Francesco Dobrovich, Videocittà offers a visionary look that involves a vast and heterogeneous audience on the different disciplines and expressions of moving images through projections, AV performances, educational and informative talks, monumental installations, videomapping and video art.
In just four editions Videocittà has managed to make Rome more international thanks to hundreds of events, shows, exhibitions, conferences and screenings, with the presence of national and international guests. With a wide diffusion in the entire territory of the capital, the event touched different places such as some of the most evocative squares of the historic center, institutional places such as the Senate of the Republic and the Farnesina; art places such as galleries, foreign academies and the Maxxi Museum; places converted to culture and entertainment such as the former barracks in via Guido Reni and the former customs house in San Lorenzo.
A multifaceted format with events designed for a target of young people and adults. During its first four seasons, Videocittà saw the overall participation of about 450 thousand people; it had the contribution and participation of hundreds of personalities from the creative and productive worlds concerned, at the highest level of professionalism, representativeness and prestige; it had a huge and positive impact on the media.
Videocittà involved the highest and most representative institutional offices: from the President of the Republic Sergio Mattarella, to the President of the Senate Maria Elisabetta Alberti Casellati, to representatives of the Government, of the Lazio Region and of Rome Capital.
Videocittà has also confirmed itself as a stage open to sponsors and private investments who have found an opportunity to be able to address an attentive public, through exclusive actions and targeted branded content activities with a strong media impact.