Charley Vezza is the CEO of Italian Radical Design, the group founded at the beginning of 2022 to preserve and enhance Italian design companies characterized by an unconventional approach.

Italian Radical Design currently includes Gufram, Memphis Milan and Meritalia. Born in Alba, one of the main cities of the Langhe-Roero and Monferrato wine-growing landscape and part of the UNESCO heritage, Charley acquired ownership of Gufram in 2012, the company originally founded in the late XNUMXs, with the aim of maintaining and respect its philosophy and original design.

Under Charley's guidance as Global Creative Orchestrator, Gufram has recovered its precious cultural heritage and pop aesthetics, giving life to new icons with a contemporary style through innovative experimentation, research on materials and important collaborations with international designers and artists that Charley has personally supervised and guided.

In 2022, with the founding of the Radical Design Group, Charley successfully completed the acquisition of Memphis Milano. 

In spring 2023, the Italian design brand Meritalia is also acquired to continue experimentation in the world of radical upholstery through new collaborations and a new global strategy.