A series of talks curated by Art Directors Club Italiano in which we will investigate the evolution of languages ​​in advertising communication, exploring the new frontiers of this world. Attention to the evolution of language and its production methods, alongside a constant search for an increasingly social and cultural meaning by advertising communication, has always been the underlying theme of the Club's explorations, which lives through the voice and the thoughts of its Members, talents with heterogeneous paths united by the hunger for creative excellence in all areas, from video to technology, from design to influencer marketing.

Generative artificial intelligence opens us to new worlds and new tools to fuel our creativity. Far from inhibiting it or worse, replacing it, AI is changing the daily life of the creative process. In a round table moderated by Massimiliano Maria Longo, an all-round explorer of the potential of AI in the creative field, with Marika Monterisi and Nicola Cellemme they discuss the ways of working today and tomorrow, wondering which scenario the next generation of creatives.