A series of talks curated by Art Directors Club Italiano in which we will investigate the evolution of languages ​​in advertising communication, exploring the new frontiers of this world. The evolution of advertising language, of its production methods and the search for an even more social and cultural meaning, has always been the underlying theme of the Club's explorations, which lives through the voice and thought of its Members. Talents with heterogeneous backgrounds united by a hunger for creative excellence in all areas, from video to technology, from design to influencer marketing.

Paola Cantella will talk to us about how new social networks, TikTok in particular, have revolutionized video production and style in the world of fashion. From luxury to fast fashion, we will understand how brands and users successfully ride the catwalk of trends and beyond.

Paola Cantella (ITA) is Creative Strategy Director at Cosmic. She began her career in an advertising agency as a copywriter and gradually become more and more interested in creativity and strategic role. Over the years she has had the opportunity to work in a variety of environments, including the corporate world, with a wide variety of clients primarily in the entertainment industry.